The Great Pink Run
An online campaign created for Breast Cancer Ireland for the Great Pink Run marathon, which is an annual charity event held in Dublin and Kilkenny. Its goal is to raise funds for breast cancer research.
A number of four digital ads were created to advertise the marathon across social media platforms. With me being responsible for the concept development, art direction, photography and post-production, the ads were designed with eye-catching and contemporary graphics, appealing to both men and women, referencing the pink ribbon, in order to raise awareness for the cause.