SLAVE 2.0 is an awareness campaign that highlights the negative aspects associated with social media addiction and improper use of technology.
The SLAVE 2.0 campaign offers the viewer a unique perspective into a potential sinister future where technology has forcefully consumed us and taken control of our lives.
Large corporate entities, such as Facebook and Google, are constantly collecting, storing and analysing our personal data without our knowledge or consent and selling it to other corporate organizations for selfish monetary gains, without our permission. The collected data will allow these corporations to make digital copies of ourselves.
The campaign reminds us that it is very important for us to stay aware of these issues and guard our digital identities, since by not doing so we are inevitably heading towards a new form of slavery in a dystopian future.