RSA Living and Dying Well
The brief asked to conceive and produce an animation to clarify and illuminate the provided voiceover, which explores why talking about illness and planning for death is important for people affected by serious health conditions.
Growing numbers of people are affected by serious illnesses. Broadcaster Michael Buerk talks about why it is important for us as individuals, families and a society to get better at talking about illness, death and dying so that those affected are more in control and better supported when it comes to their health, treatment and care, and can live fully towards the end of life.
The animation highlights the importance of people around you and how their actions can positively impact a person's well-being during difficult times leading towards death, where only communication, understanding and support should be the number one priority.